Email Marketing: How to Keep Your Customers Engaged

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Email Marketing: How to Keep Your Customers Engaged

Email marketing or EDM (Electronic Direct Mail marketing) is a digital marketing strategy that uses email to promote content or services. Email marketing can be used to build relationships with potential and current customers, to promote new content or services, and to drive sales.

It is is an important part of any digital marketing strategy. It can be used to build relationships with potential and current customers, to promote new content or services, and to drive sales.

Email marketing is one of the most effective ways to keep your customers engaged with your business. By sending out regular updates, special offers, and reminders, you can stay top-of-mind with your target audience and encourage them to keep doing business with you.

Not sure where to start? Check out these tips on how to create an email marketing campaign that will engage your customers and help grow your business.

Blog Body: Plan Your Campaigns

Before you start sending out emails willy-nilly, it's important to take some time to plan your email marketing campaigns.

What is your goal?
Are you trying to increase brand awareness, boost sales, or drive traffic to your website?
Once you know what you want to achieve, you can start thinking about who you want to target with your emails.

Segmenting your email list by factors like age, location, gender, interests, or past purchase history will help you create more targeted campaigns that are more likely to resonate with your recipients.

Craft Compelling Subject Lines

Your subject line is the first thing recipients will see when they open your email, so it's important that it's eye-catching and compels them to keep reading. A good subject line should be clear, concise, and make use of actionable language that entices the reader to learn more about what's inside.

Steer clear of using too many exclamation points or making promises that you can't deliver on—you don't want to set unrealistic expectations for what's inside. Also avoid using spammy words like "free" or "win" that could trigger spam filters and prevent your email from reaching its intended recipient. 

Make Your Emails Visual

People are visual creatures—we're more likely than ever before to engage with content that features images, videos, infographics, or other forms of visual media.

Adding visuals to your emails makes them more visually appealing and can help break up large blocks of text. Just make sure that any visuals you include are relevant to your message and add value for recipients—no one wants their inbox cluttered with random photos or videos that don't serve a purpose.

Include a Call-to-Action

Every email should have a call-to-action (CTA) telling recipients what you want them to do next. Whether it's visiting your website, making a purchase, signing up for a newsletter, or downloading a white paper or e-book, make sure your CTA is clear and easy for recipients to follow.

Use actionable language and include a sense of urgency so recipients know they need to act fast if they're interested in taking advantage of whatever offer you're extending. And last but not least, don't forget to include a CTA button!

People are more likely to click on a button than they are to follow a link in the body of an email—make it easy for them by including a button with a text overlay that clearly states what action you want them to take next.


Email marketing is an important tool for any business owner who wants engage their customers and encourage loyalty and repeat business. By following these tips on how plan and execute an email marketing campaign—crafting compelling subject lines; making use of visuals; including calls-to-action;—you can create engaging emails that will help achieve your business goals.

About Jono Nourse

Jono, director at NourseMen Marketing, has a proven background in various forms of media and communication. His passion lies in helping people succeed by leaving them with the how and why. He loves technical SEO, Ad management, digital marketing and web development.


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