NourseMen Marketing Auckland
tel: +6420 410 12773 | [email protected]

Elevate Your Business with Expert Google Ads Services in New Zealand

Introduction to Google Ads

Noursemen marketing google ads

What Is Google Ads?

Google Ads is a powerful online advertising platform that enables businesses to display ads on Google’s search engine results pages (SERPs) and its advertising network. By leveraging specific keywords relevant to your products or services, Google Ads helps you reach potential customers precisely when they’re searching for what you offer.

The Importance of Google Ads in Digital Marketing

In the digital age, visibility is key. Google Ads plays a crucial role in digital marketing by providing immediate exposure to a vast audience. It complements your overall marketing strategy, driving targeted traffic and increasing conversions.

Are you looking for a Google Ads partner?

Benefits of Google Ads for Businesses

Reach Your Target Audience Effectively

With Google Ads, you can tailor your campaigns to target specific demographics, locations, and even the time of day your ads appear. This precision ensures your message reaches the right people at the right time.

Cost-Effective Advertising Solutions

Operating on a pay-per-click (PPC) model, Google Ads ensures you only pay when someone engages with your ad. This model allows for efficient budget management and a higher return on investment (ROI).

Measurable Results and ROI

Google Ads provides detailed analytics and reporting tools. These insights allow you to track the performance of your campaigns in real-time, making it easier to adjust strategies and maximise ROI.

NourseMen Marketing Pay Per Click PPC

Our Google Ads Services in New Zealand

Customised Ad Campaign Management

We offer bespoke ad campaign management tailored to your business goals. Our team creates and manages campaigns that resonate with your target audience, driving engagement and conversions.

Keyword Optimisation Strategies

Our experts conduct comprehensive keyword research to identify the most effective terms for your ads. By optimising your keywords, we enhance your ad relevance and quality score, leading to better placement and lower costs.

Continuous Performance Monitoring

We continuously monitor your campaigns to ensure optimal performance. By analysing data and adjusting strategies, we keep your campaigns effective and aligned with your objectives.

Why Choose Our Digital Marketing Agency

Google Ads Return on Investment

Experienced Google Ads Consultants

Our team consists of certified Google Ads professionals with extensive experience in managing successful campaigns across various industries in New Zealand.

Proven Track Record of Success

We have a history of helping businesses achieve significant growth through effective Google Ads strategies. Our case studies and client testimonials speak to our commitment to excellence.

Personalised Marketing Solutions

Understanding that every business is unique, we offer personalised solutions that cater to your specific needs, ensuring the best possible outcomes.

Effective Google Ads Strategies for Businesses

Utilising Search Engine Marketing

By integrating Google Ads into your search engine marketing (SEM) efforts, we enhance your online visibility and drive high-quality traffic to your website.

Integrating Google Ads with Other Digital Marketing Channels

We ensure your Google Ads campaigns complement other digital marketing channels like SEO, social media, and content marketing, providing a cohesive strategy that maximises reach and engagement.

Our Latest Success Story

33% savings on Google Ads!

A service-based client reached out to us asking for help with their Google Ads account.

Challenge

  • The ad budget was spiraling out of control.
  • A rapidly growing business meant they had to focus all spare time on clients.

They were facing some real challenges with their Google Ads. The budget was getting out of hand, and, with a booming client list, there was no time left to dig into the details of ad performance. They came to us for help, and we immediately jumped in to assess the situation with our comprehensive Google Ads Audit.

Here's a few highlights of what our Comprehensive Google Ads Audit entails:

  • Conversion Tracking Assessment: Verify tracking setup to accurately measure ROI.
  • Bid Adjustments and Targeting: Review device, location, and audience targeting for efficiency.
  • Account Structure Review: Analyse campaign and ad group organisation for clarity and performance.
  • Keyword Optimization: Identify high-cost vs. low-cost keywords and adjust match types.
  • Ad Copy and Extensions Analysis: Evaluate ad relevance, headline usage, and ad extensions for higher engagement.
  • Landing Page Review: Check landing page relevance, speed, and user experience.
  • Performance Metrics Analysis: Assess CTR, CPC, CPA, and Quality Score for all campaigns.
  • Competitor Landscape Review: Benchmark against competitors to identify gaps and improvement areas.
  • Recommendations for Automation: Suggest automated bidding strategies and smart targeting to maximise conversions.
  • Custom Reporting and Analytics: Set up reports to monitor KPIs and conversion trends effectively.

Each component is designed to enhance ad performance, reduce costs, and increase conversion rates. Let me know if you need further details on any of these points!

Our Google Ads audit quickly highlighted some key issues:

  1. Lack of Conversion Tracking: Without tracking conversions, they had no idea which ads were turning clicks into clients. It was like shooting in the dark.
  2. Bid Adjustments and Targeting: We found no adjustments for devices, locations, or audiences. By ignoring mobile and specific suburb targeting, they were missing out on clicks and overpaying for less relevant traffic.
  3. Keyword and Ad Optimisation: Their ad copy needed work, with limited use of extensions and keywords that didn’t match search intent. On top of that, landing pages were slow and lacked targeted content.

Solution

We started by focusing on the foundations: conversion tracking, bid adjustments, and keyword management. Here’s what we did:

  1. Implemented Conversion Tracking: This allowed us to see exactly which ads were bringing in new clients and which weren’t. With conversion tracking in place, we could optimise with confidence.

  2. Optimised Device Targeting: Mobile CPC was lower, so we increased mobile bids to get more clicks for the budget, redirecting funds where they’d have the most impact.

  3. Refined Geo-Targeting: Instead of broad radius targeting, we recommended targeting specific suburbs, which let us manage budget by location and focus on high-performing areas.

  4. Enhanced Keyword Strategy: We introduced a mix of lower-cost keywords and tested broader match types, significantly reducing CPC without sacrificing relevance.

Results

After implementing these changes, we saw some incredible improvements:

  • Monthly Impressions Up by 40.9%: That’s an additional 4,000 potential clients seeing their ads every month.

  • Cost Savings of 33%: By refining targeting and optimising bids, we saved them $3,000 over the first two months.

Client Reviews of NourseMen Marketing – Your Expert Google Ads Agency

At NourseMen Marketing, we pride ourselves on delivering exceptional Google Ads services. But don’t just take our word for it—here’s what our clients have to say:

So incredibly impressed by Jono and his service!

Jono reached out to provide a free analysis of my business website and I’m floored with the level of detail. I will be hiring Jono to do some extra work and recommending him to industry colleagues.

Google Ads review by Abby Johnson about Noursemen marketing

Abby Johnson

Owner Hobsonville Hearing

Jono has been amazing.

 What turned me is that he is genuinely interested in helping us smaller business grow and helps us along the way. He is passionate about us little people and help us get a share of the market. He us always clear, concise and extremely helpful and giving. You know where you stand with Jono and he communicates clearly. I’m looking forward to working with him as I build my brand and business he has been an absolute gem to find thank you Jono

MW Design Melanie Wadham review of Google services by NourseMen Marketing

Melanie Wadham

Owner MW Designs

NourseMen Marketing is a fantastic company to deal with, for Google Ads

NourseMen Marketing is a fantastic company to deal with, for Google Ads, SEO, Social Media Marketing as well as Web Design and compliance. In our discussions, Jono has always exuded authenticity, abundant expertise, and he provides a very clear, detailed outline of the work to be done, including the pros and cons of the approaches to be implemented. I whole heartedly recommend NouseMen Marketing to anyone who seriously want to be visible on the WWW.

Review of NourseMen Marketing services including Google Advertising by Dr Fernanda da Silva Tatley

Dr Fernanda da Silva Tatley

Owner Azurlis Skincare

Deep understanding of our business needs

I had the pleasure of working with NourseMen Marketing, he demonstrated a deep understanding of our business needs and crafted a tailored marketing strategy.
If you’re looking for a reliable partner to elevate your marketing efforts, I highly recommend them!

Udita Sood review of NourseMen Marketing Google Ads Services

Udita Sood

Owner Penguin Finance

How to Get Started with Google Ads

NourseMen Marketing|Google Ads

Initial Consultation and Strategy Development

Our process begins with an in-depth consultation to understand your business objectives. We then develop a customised strategy that aligns with your goals.

Implementation and Launch

We handle the setup and launch of your Google Ads campaigns, including ad creation, keyword selection, and configuration of targeting settings.

Ongoing Support and Optimisation

Post-launch, we provide continuous support and optimisation, adjusting campaigns based on performance data to improve results over time.

Contact Us

Google Ads Auckland next steps

Ready to Elevate Your Business? Get in Touch Today!

If you’re looking to boost your online presence and drive growth through effective Google Ads campaigns, we’re here to help.

Contact us today to schedule a consultation and discover how our expert services can benefit your business.

FAQs About Google Ads Services

The cost of running Google Ads varies based on your industry, competition, and budget. We work with you to establish a budget that aligns with your goals while maximising ROI.

Google Ads can generate immediate visibility. Many businesses see increased traffic and engagement shortly after campaign launch.

Yes, we offer audit and optimisation services for existing campaigns to enhance performance and efficiency.