Ecommerce website development in Auckland
Full-service eCommerce website design and development company
The world has evolved from holding tightly onto your shopping cart as you browse shopping aisles to holding tightly onto your preferred digital device as you manage to jump to multiple online shops through search engines and social media-driven user experiences.
If you own a traditional brick-and-mortar store you pay close attention to what your store looks like, how everything is displayed, how everything works, and how customers interact with your store.
You will have someone welcoming the customers and make sure that everything is stocked, the inventory is displayed perfectly, and all the systems that make up the shop, from the point of sale to the posters on the wall to the signage outside and your main skux nesting display table pulling in crowds from the outside into your store.
Having an eCommerce business is very similar to having a physical store, where you have your online store organised in a way that the clients have a great user experience with your eCommerce site. You need to have your store stocked and showing the right inventory, your checkout, ordering, searching, shipping, interacting process, payment gateways are all in place, and your digital marketing showing all the right signs of bringing people to your main pages.
Which eCommerce platform will work best?
It is a big decision when choosing a platform and one that should not be taken lightly. There are mechanisms to migrate data from one eCommerce solution to another, but the impact can be large, and if you have an established eCommerce presence with a lot of integrations, customer scripting, and workflows some platforms can become problematic.
We have worked with multiple platforms and have been fortunate enough to experience the birth of many of them over the years and have seen how they've developed and where their strengths and shortfalls are.
Ecommerce web development and eCommerce web design
Your site needs to bring across your brand identity in the same way that a brick-and-mortar store does and we make sure to capture your brand essence and our designers and developers build a website that will reflect who you are.
We map out your customer journey from your business and develop systems that will benefit your customers and integrate the necessary marketing tools to enable you to track, nurture and engage with your clients.
Setting up the right checkout, shipping, processes and integrations throughout your site will be key to how your business operates and how your business will function well into the future.
At this stage, your SEO strategy is put into place and we build it into your website so that it will be able to attract customers from the launch. Find out more about SEO HERE, how beneficial it is doing it right, and also how much money you make if you rank in the top 5 of Google's search results.
Refine and optimise your eCommerce solution
We track what is working with your customers, how they are interacting with your products, and what is giving you the best conversion path, revenue, and what is not working and giving you the most churn rate.
Processes are refined and we look at improving your Customer Acquisition Cost (CAC), Customer Life Time Value (LTV), Average Order Value (AOV), and other Key Performance Indicator metrics.
Your customer journey is refined with different client touchpoints optimised and focus is put into further building a solid foundation for your eCommerce eco-system. We continue to build your Ideal Customer Profile (ICP) and see how we can attract new clients at different stages of the funnel.
Your site's SEO will be more targeted and as content is built around key areas of the SEO strategy. An in-depth look at your advertising platforms and what types of Pay Per Click (PPC) adverts and content are giving you the best Click-Through Rate (CTR), Cost Per Conversion (CPC), and giving you a good Return on Ad Spend (ROAS).
Social media strategies will be refined and influencer and relationship marketing will be strengthened to work with the rest of the digital marketing strategies.
If you do have a brick-and-mortar store the synergies between your eCommerce store and the physical store will be highlighted with campaigns to nurture each other and work off the strong points that each brings to your business offerings.
Scaling your eCommerce business
Once you have solid pillars in place, your website looks good and your systems are working well then it will be time to start scaling your business.
Digital marketing strategies will come into play to increase revenue by introducing additional elements like chatbots, marketing automation, streamlining customer service tasks, and increasing your digital ad spend on various platforms.
Help with eCommerce website development and strategy
It may look like a daunting task to have everything in place for your business to succeed in the eCommerce world.
We have experienced many eCommerce systems and have seen where the pitfalls are and what to avoid when building an effective solution.
We offer different strategies that can be executed quickly to have you up and running at full speed in just a couple of weeks, or we have packages where we can build up to a point and follow the road map that we create together at a pace that suits your business and your budget.
Give us a call and let's get started on getting you onto the path of building your eCommerce business.